What is a promotional video?
A promotional video is a video that is designed to promote your product, service or brand.
You may be tempted to think of a promotional video as an ad – which may be true. A promotional video certainly can be an ad but it doesn’t have to be.
Although most promo videos are in some sense attempting to “sell” your brand, a good promo video seeks to bring the conversation to a more personal level without making the “selling” aspect so apparent.
How long should a promotional video be?
While most video ads tend to be kept under 60 seconds, promo videos may sometimes run a little longer, should it become necessary to go a little deeper and convey valuable information to your audience. However, the age old saying “less is more” still rings true here. We recommend keeping promo videos short and concise. As a general rule of thumb, anything under 90 seconds or 2 minutes would be ideal.
How will promotional video production help my business?
Think of your promotional videos as the content that will show the world what your business is all about. Make it engaging and interesting, and people will remember you. The ultimate promotional video conveys your brand’s values and lets your unique voice and style shine through.
So you’ve decided you want a promo video. What next?
Here at Buzzworks, the leading promotional video production company in Malaysia, we give you the liberty of choosing the kind of promo video that you want for your company.
- We provide top-notch motion graphics + animation services for a creative, fun, and engaging promo video.
- If you’re looking for live-action cinematography, our awesome video production team will help you write, plan, shoot and edit the promo video of your dreams.
- Want the best of both worlds? Your wish is our command. We are able to use a combination of motion graphics + animation, and video shooting to deliver the ultimate promo video.