Personalized Videos: The Next Big Thing
Personalized videos are an incredible new way of connecting with customers on a one-to-one level. Personalized videos allow you to address each viewer individually by name, and include information that’s relevant to only them. Imagine receiving a video and discovering that the content has been tailored specifically for you. Not only will this get your attention, you will also be more likely to remain engaged throughout the video. The result? Higher conversion rates and improved customer loyalty. Buzzworks is the first and only agency in Malaysia to offer this service. We have done Personalized Videos for OCBC NISP Indonesia, DBS Bank Singapore, AXA Malaysia, AXA Singapore and AXA Hong Kong.
Top 3 Reasons Why Personalized Videos Are So Effective
“Remember that a person’s name, is to that person the sweetest and most important sound in any language.” – Dale Carnegie.
We don’t think much about our name, it’s always there. But have you thought of how much power it holds over you?
A study published in the peer-reviewed journal Brain Research states that when a person is addressed by their first name, they experience a unique reaction in the brain. Our brain registers that someone wants our attention or someone is focusing their attention on us.
When you say a person’s name, even if they aren’t listening or if they’re involved in another conversation, they will drop their current conversation and turn towards you.
By including a person’s name throughout the video, you are able to make him or her feel special, and retain his or her attention.
Videos in general are known to be the best ROI generator in the marketing industry. A study by Demand Metric shows that video has a better conversion rate compared to any other forms of content.
Personalized videos are even more effective than regular videos. Hubspot shows that personalized web experiences contribute to an average of 19% increase in sales, and marketers who use personalization notice a better ROI. Forrester reports that personalized videos can multiply the engagement rate by up to 10 times, which means that it’s much more effective than regular videos.
Through a mobile campaign, Cadbury, the world famous chocolate brand managed to score a 70 percent click-through rate using personalized videos. Each viewer was able to watch his or her own personalized Cadbury video where they were match-made to their perfect Dairy Milk flavor using their age, interests and other details that were retrieved from their Facebook profiles.
There’s no denying that we are now living in a fast-paced world where people only stop for things that are relevant to them, and keep walking away from those that are not. Blasting out generic emails and marketing messages no longer work as effectively as it once did in the past. You want customers to stop and pay attention to your message instead of scrolling over to the next one.
That’s only going to happen if the content is relevant to them. One size does not fit all. Customers are not interested in content that does not concern them; they want content that’s focused on their needs. Hubspot states that around 74% of customers get annoyed with a site when the content doesn’t fit their preference.
Including personalized videos in your marketing campaigns will most definitely improve audience engagement and get your messages across in a more effective way. A research group in Aberdeen found that personalizing emails could increase click through rates by 14%. And according to Forrester, adding a video to your email can boost click through rates by 200% to 300%. Now imagine the results you’ll get if that video was a personalized video.
So, you’ve decided that you want a personalized video. What next?
Here at Buzzworks we give you the liberty of choosing the kind of video that you want for your company.
- We provide top-notch motion graphics and animation services for a creative, fun, and engaging video.
- On the contrary, if you’re looking for high-quality cinematography to provide that human touch, our awesome video production team will help you plan, shoot and edit your next personalized video.
- Want the best of both worlds? Your wish is our command. We are able to use a combination of motion graphics and animation, and video shooting to deliver your ideal personalized video.