What is a Corporate Video?
A corporate video is a form of audio-visual communication used by a company or corporation to increase brand awareness, promote products and services, attract new talent, train new recruits and/or share corporate social responsibility initiatives.
This is an example of a corporate video that we created for Cycle & Carriage Bintang, the largest Mercedes-Benz dealer group in Malaysia. Using a creative blend of images, footages, and digital illustrations, the video takes viewers on a journey through the company’s impressive history.
5 Reasons Why You Need A Corporate Video
Forget those tiring PowerPoint presentations and Keynote speeches. What if you could introduce your company and wow your audience with the single push of a button? That’s right. Just press play and let your corporate video do the talking. According to Forrester Research, if a picture is worth a thousand words, then a video is worth 1.8 million.
You want customers to know about your company and what you have to offer. There’s a sea of information that you need to get across, but you don’t want to bore them to death. What on earth should you do?
Two words: Corporate video.
A good corporate video is usually no longer than 2-3 minutes; it is concise and informational. Corporate videos present your company in an engaging and creative manner that will leave a lasting impression, if done right.
Eye-catching visuals, images, and motion graphics capture the attention of your audience. In addition, a good voice-over brings your video to life, making it even more convincing and effective.
Believe it or not, the presence of a video on your site now boosts your chances of being seen by people across the globe, thanks to Google.
According to Keywest, you have more than a 50% chance of appearing on the first page of Google’s search results with a video up on your site. If your website turns up as a video link, it is 41% more likely to be clicked compared to a text listing.
Video content can be one of the best tools to attract more visitors to your website. Having an entertaining and engaging video on your landing page also encourages viewers to share your website with their friends and family.
According to Cisco’s 2014 Visual Networking Index, video holds up to 64% of all Internet traffic and has a chance to expand to a whopping 80% by 2019.
Corporate videos can be posted on social media platforms like YouTube, Facebook and Instagram, reaching audiences all across the world and allowing viewers to easily share them with others. For YouTube alone, more than a billion unique viewers visit the site each month, reaching more US adults aged 18-34 than any cable network. That’s more than a billion potential customers for you!
Use a corporate video to attract the right talent for your company. Give potential employees an idea of what it’s like working at your organization. How much exactly can you convey with words and images?
Use your corporate video to show people your work environment, culture, values and beliefs, special benefits offered, and the exciting projects they can work on.
For your corporate video to serve its purpose well as an employee-attracting magnet, it needs to include these three key points:
- Mission and Vision of your Company
- Work Environment, Culture and Values
- Opportunities for Growth
So, you’ve decided that you want a corporate video. What next?
Here at Buzzworks we give you the liberty of choosing the kind of corporate video that you want for your company.
- We provide top-notch motion graphics & animation services for a creative, fun, and engaging corporate video.
- On the contrary, if you’re looking for live-action cinematography, our awesome video production team will help you write, plan, shoot and edit the corporate video of your dreams.
- Want the best of both worlds? Your wish is our command. We are able to use a combination of motion graphics & animation, and video shooting to deliver the ultimate corporate video.