Commercials are powerful communication tools used to promote products, services, and most importantly – brands. Back in the day, commercials were mainly played on television and in cinemas. But today, with the rise of the Internet, we now see commercials being played on websites and social media platforms like YouTube, Facebook and Instagram, reaching a much larger audience for a fraction of the price.
3 Reasons Why Commercials Are So Effective
Commercials influence viewers by evoking emotions through visuals and sounds that connect with them on a deeper level. This, coupled with the fact that the brain processes videos about 60,000 times faster than words, is why products and services showcased on commercials are more likely to stick in consumers’ minds.
Thanks to the tremendous growth of the Internet and social media platforms like YouTube, Facebook and Instagram, commercials posted online are able to gain a great deal of exposure, reaching audiences all across the world. When audiences like and share your content, their network of friends and family will also see that content, further increasing the reach of your video.
Upload your commercial onto platforms like YouTube, Facebook and Instagram, and it’s not going anywhere for a long time. Unlike traditional media, where your ad is taken down once the spot you’ve paid for expires, videos on the Internet remain for as long as you leave them there, at little to no cost, making them extremely cost-effective in the long run.
So, you’ve decided that you want a commercial. What next?
Here at Buzzworks, the leading commercial video production company in Malaysia, we give you the liberty of choosing the kind of TVC or web commercial that you want for your company.
- We provide top-notch motion graphics + animation services for a creative, fun, and engaging commercial.
- If you’re looking for live-action cinematography, our awesome film + video production team will help you write, plan, shoot and edit the commercial of your dreams.
- Want the best of both worlds? Your wish is our command. We are able to use a combination of live-action cinematography plus motion graphics + animation to deliver the ultimate commercial.